More visitors and higher spending

In August alone, more than 11 million tourists visited Spain, a 5% increase compared to 2024. Together they spent over 16 billion euros, representing a rise of almost 7%. Experts say the Spanish tourism market is clearly stabilising. Growth is more moderate than in the years following the pandemic, yet visitors are staying longer and spending more per trip, creating a healthier and more sustainable dynamic.

Travel habits are also shifting. Many tourists now opt for longer stays spread throughout the year instead of short peak-season holidays in July and August. With mild winters and a wide range of direct flights from Belgium and the Netherlands, coastal and island destinations remain attractive well beyond the summer months. As a result, Spain’s tourism market is becoming less dependent on a few busy months and is moving toward a more balanced year-round model.

Popular regions remain in demand

The Balearic Islands remain the most popular destination, with over 2.5 million travellers in August. Andalusia also performed strongly, showing nearly 8% growth. The Costa Blanca, Costa del Sol and Canary Islands continue to be firm favourites among visitors from Northern Europe. Thanks to the many direct flights from Belgium and the Netherlands, more people are visiting these regions even outside the peak season.

The Costa Blanca in particular attracts many Belgians and Dutch, especially areas like Torrevieja, Orihuela Costa, Benidorm, Altea, Calpe, Moraira and Jávea. Its pleasant climate, excellent infrastructure and wide range of (Dutch-speaking) services make it especially popular. Larger cities such as Málaga, Valencia and Alicante are also drawing more visitors and buyers seeking culture, gastronomy and authenticity.

The spread of tourism across regions and seasons contributes to more sustainable growth. This helps coastal property markets remain stable, without major price fluctuations. For those considering a second home, it means greater security and a more attractive investment environment.

Promising outlook for second homes

For anyone thinking about purchasing property in Spain, these figures are encouraging. The combination of stable tourism, higher visitor spending and a growing demand for quality accommodation offers excellent prospects for those interested in holiday rentals. Apartments and villas on the coast are increasingly booked during spring and autumn, enhancing the profitability of second homes.

The rental market has also become more professional. Many owners now work with specialised property managers who handle key services such as cleaning, guest registration and even marketing. This allows owners to rent their property worry-free, even when living abroad. This professionalisation increases tenant trust and aligns supply more closely with modern expectations: comfort, cleanliness and a personal touch.

Travellers are also seeking more authentic stays. A sea-view apartment, a modern penthouse in a lively coastal town, or a rustic finca inland appeal to visitors looking for more than just sun and beach. Owners who design their second homes with a unique character or standout location have a clear advantage in the rental market.

Technology is also transforming the sector. While international booking platforms remain dominant, there is growing interest in direct rentals through local agencies, which maintain personal contact with guests. This trend creates new opportunities for owners who want flexibility and long-term, loyal clients.

Belgium and the Netherlands remain key markets

In August, more than 614,000 Dutch visitors and 339,000 Belgians travelled to Spain. Over the first eight months of the year, that amounts to more than 5.6 million visitors combined. For many, Spain is more than a holiday destination — it’s a place they return to regularly. Increasingly, Belgians and Dutch are choosing to own their own property under the Spanish sun.

Proximity, direct flight connections and a relatively low cost of living remain strong advantages. Recent tax reforms in regions such as the Valencian Community are also favourable for foreign buyers. This region not only offers an excellent climate and high quality of life but also attractive tax benefits for residents and second-home owners.

The profile of Belgian and Dutch buyers is also evolving. Whereas they once primarily sought holiday apartments, more buyers today prefer homes suitable for year-round living — properties with home offices, reliable internet and energy-efficient features. This aligns with the broader trend toward “slow living”: enjoying Spanish life at a calmer pace, with an emphasis on quality, gastronomy and local culture.

Future outlook: a mature tourism market

The 2025 figures show that Spain is evolving into a mature and stable tourism market. The focus is shifting from quantity to quality and sustainability. This is good news for property investors, as it creates a balanced environment where local communities and international homeowners can thrive together.

With its strong infrastructure, favourable investment climate and enduring lifestyle appeal, Spain continues to offer excellent opportunities for second-home buyers. Whether it’s a seaside apartment, a modern villa with a pool, or a charming countryside house, Spain still provides endless possibilities for those looking to realise their dream under the sun.